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SOUND 
SIGNAL

The State of Trending Music

  • What is Sound Signal?
    Launched in March of 2023, Sound Signal is a free music intelligence newsletter spotlighting the best emerging talent and trending content in music. We’ve showcased hundreds of emerging artists and tracks, and shed light on some of the most impactful and unexpected trends.
  • What is Third Bridge Creative?
    Founded in 2015, Third Bridge Creative provides premium, custom content solutions at global scale for the world's biggest brands. Our team of writers, curators, content strategists, and data analysts craft and curate written editorial, playlists, and radio stations that you’ll find in streaming services around the globe, and we provide our clients with valuable insights and guidance on how culture lives and thrives on their platform.

The State of Trending Music report explores the convergence of virality, nostalgia, and technological advancements in the music industry. It illustrates how emerging artists, viral trends, and catalog music continue to redefine success while AI and industry dynamics reshape the future of music creation, consumption, and cultural influence.

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